Fragmented teaching is popular

When it comes to online courses, a Beijing parent whose child just started first grade told reporters, "My father and I work under a lot of pressure and have very limited time to spend with our children. It is inconvenient for the elderly to pick up and drop off their children. Online learning not only saves time and energy for the child to get out of class, but also connects well with the in-school curriculum." Most parents do not know the key points of the course content and do not demonstrate them, even if they are around their children for 5 hours, the effect is not as significant as the one hour of remote online practice with a professional teacher.

Today, China has moved into the initial maturity stage of the online education industry, and the user groups of online education can be broadly divided into three categories: primary and secondary school students with off-campus tutoring; university students with inter-school education and teaching resources information sharing economy and non-student groups with various different vocational and technical skills in our free time learning process.

Compared with primary and secondary school students who use online off-campus courses as a supplement to their on-campus learning, online courses for non-student groups are mainly characterized by fragmentation, refinement and practicality. Fitness sculpting, improvised oral expression, Python programming, photography, spoken English, etc. Most people take such classes to expand their skills.

Liu Tianchi is a Chinese opera performance teacher who shot to fame as a mentor for her participation in Zhejiang TV's "The Birth of an Actor" program. This year, she started an online acting course for young professionals to teach working professionals how to communicate with their leaders and colleagues at work. Back in 2018, her acting workshop received an investment of tens of millions of RMB from Sequoia Capital.

Plum, who works in an Internet company, will study a one-hour online PS retouching class at home after work at 8 pm. "I always feel that I can't come back from work time because I am always idle, so I enrolled in this online class in China, the price is quite suitable and the class time is not too long. While we still have a lot of energy to learn more professional skills, so that when I take a break can also give themselves to others to earn a little extra money retouching."

The knowledge information that cannot be learned in school can be easily obtained online. The reporter retrieved in a professional online education platform, e-commerce marketing is one of the platform's popular courses. Some merchants who want to open an online store can learn the latest marketing techniques, such as newbie online stores looking for sources, low cost drainage on the Handao homepage, and the operational skills of micro-amalgamation drill show. The courses are mostly free at the beginning, but the best part is the expensive learning.

Online education has a lot of room for improvement

Although the online education market is booming, there are still some problems that need to be solved.

This reporter saw a video shared by a parent on WeChat in his circle of friends. The video showed that the child fell asleep because he was too sleepy while video learning with his English teacher. The child was exhausted and the parent was distraught.

With so many online courses to choose from, it's still a question of whether parents can filter out the ones that are truly suitable for their children and whether they will suffer from "indigestion" due to hunger.

At the same time, even though the number of online course users has more than doubled, the high marketing costs of the online education market apparently make many education platforms and institutions are about to fail to hit. After the high-profile IPO, many online education companies can not afford the huge marketing costs, there are negative news such as layoffs, bankruptcy and downsizing.

Posted by: huhia at 03:55 AM | No Comments | Add Comment
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